Vive Digital

Website ranking through search engine optimization


A lot of businesses tend to forget that SEO is slow and takes years for any domain to build up meaningful authority that affects rankings of pages. Search engine marketing is a great form of marketing that all businesses should get involved with, but there’s no denying that it is the slowest form of marketing. However, some short-cuts will get you the results you crave when it comes to SEO, and you’ve come to the right place to learn about them.

First, we’re going to talk about what effects search engine rankings before we go and talk about how to improve the rankings of your website. Search engines reward user-friendly websites with high usability, and Google favors websites that demonstrate user engagement and are keyword optimized.
The SEO ranking of a website improves when visitors stay longer on the website, repeat their visits, and view more pages on the website. So, the more user-friendly your website, the better your rankings.
If you’ve been struggling to improve the SEO ranking of your website, here are a few methods you could employ to change your fortunes:

Use Relevant and High-Quality Content

You need to start planning way before you launch a social media campaign, and the critical factor in that is deciding on your primary and secondary goals. These will be used for listing out how you’re going to measure the success of your campaign. Common goals for social media campaigns include increasing brand or product awareness, lead generation or direct sales.

Page Load Speed

Another factor that greatly influences SEO rankings for your website is the page load speed of the website. Google and Bing look at the page-loading speed of websites when ranking  and users aren’t going to revisit your website if a single page on your website takes more than 6 seconds to load. did you know that sites that take longer than 5 seconds to load see a sales drop of 27%! 
That is going to affect the time users spend on your website and is going to reduce the number of pages they view. You can increase page load speeds on your website by using caching plugins to ensure that code is streamlined and clean, optimize image sizes, and reduce the number of plugins.

Outbound Links

You can make your content more relevant and useful for readers by linking to authority websites for more in-depth information. Linking out to respected authority websites will add relevancy to your content and will increase the time readers spend on your website. Outbound links also improve SEO ranking as it makes the website more trustworthy for search engines.
However, don’t go overboard because adding too many outbound links will be distracting and make the content harder to go through for readers.